The GS1 Digital Link Action Platform
Turn Your Packaging Into a Dynamic, Secure Digital Channel
From Scan to Sale: Marketing, Authentication, Intelligence & Protection.
From Scan to Action in Milliseconds.
LinkWrangler intercepts every scan to deliver the perfect experience while protecting your brand.
1. The Scan
The consumer scans a single, standards-compliant GS1 Digital Link. One code for the register, the supply chain, and the customer.
2. The Rules Engine
LinkWrangler decodes the unique product identity and applies your marketing and security rules in real-time.
3. Simultaneous Action
The user instantly sees a personalized, context-aware experience, while you capture actionable supply chain intelligence.
Three Pillars of Product Intelligence
Marketing personalization, global visibility, and brand protection—all from a single scan.
Personalize Every Scan
Create rules based on User Location, Language, Scan Count, and Time. Deliver coupons, inject content, or redirect instantly.
Real-Time Global Visibility
Visualize scan activity with dual layers: Marketing Heatmap & Security Anomalies. Filter by Batch, SKU, & Date.
Stop Fakes & Grey Market
Detect 8 threat types: Impossible Travel, High Velocity, Grey Market, Region Mismatch, Serial Cloning, Ghost Products, Zombie Products, and Sample Diversion.
Detect Counterfeits at the Source
Track every product unit individually. Detect cloned, ghost, and zombie products in real-time.
Individual Serial Tracking
Manage every product unit with unique serial numbers. Track status: Active, Decommissioned, Sample, Quarantine.
Serial Cloning Detection
AI detects when the same serial is scanned by multiple devices—a telltale sign of counterfeiting operations.
Ghost Product Identification
Instant alerts for products with unregistered serial numbers. If it's not in your system, it's not your product.
Zombie Product Monitoring
Catch decommissioned products back in circulation. Prevent recalled items from being resold.
Complex Workflows. Simple Setup.
Orchestrate sophisticated marketing and security rules without writing a single line of code.
Dynamic Product Details
Instantly reveal ingredients, manufacturing origin, and digital manuals specific to the exact item scanned.
Smart Geo-Routing
Redirect users to local retailers or display verification alerts if the scan location appears suspicious.
Expiry Guard
Protect consumers with expired stock warnings or clear inventory with automatic near-expiry discounts.
Velocity Monitoring
Detect potential counterfeits or grey market diversion by tracking abnormal high-frequency scan patterns in real-time.
Precision Batch Control
Execute targeted recalls instantly on specific production runs without disrupting the rest of your supply chain.
Native Localization
Automatically detect device settings to serve product content and offers in the user's native language.
Serial Number Tracking
Track individual product units with status management (Active, Decommissioned, Sample, Quarantine).
Serial Cloning Detection
Automatically detect counterfeit products when the same serial is scanned by multiple devices.
Ghost Product Alerts
Identify products with unregistered serial numbers—if it's not in your system, it's not your product.
Zombie Product Detection
Catch decommissioned or recalled products that shouldn't be in circulation.
Conversion Tracking
Measure CTA clicks, video engagement, form submissions, and sales from physical product scans.
Advanced Segmentation
Filter scan data across 15+ dimensions: device, location, time, product, and user behavior.
From Scan to Sale: Track Every Step
Prove ROI with detailed conversion analytics. Track clicks, video views, form submissions, and sales attribution.
CTA Click Tracking
Measure every call-to-action click from physical products. Track which CTAs drive the most engagement.
Video Engagement
Track play, progress, and completion rates for embedded videos. Understand what content resonates.
Sales Attribution
Connect offline scans to online purchases with session tracking. Prove ROI from physical products.
Advanced Segmentation
Filter scan data across 15+ dimensions: device, location, time, product, and user behavior.
Performance Metrics
Track unique vs. total events, conversion rates, and user journey analytics in real-time.
Prove ROI
Turn physical products into measurable marketing channels. Show stakeholders exactly what's working.
Extend Your Platform. No Code Required.
Install integrations and actions built by LinkWrangler and our community.
Meta Pixel Integration
Retarget physical users on social media automatically.
GA4 Connection
Connect offline scans to your online analytics dashboard.
Video Overlay Module
Embed promotional videos directly onto your product's experience.
Omnisend Signup Form
Capture emails and sync them directly to your CRM.
Outbound Webhook
Send real-time scan events to Make.com, Zapier, or custom APIs.
Advanced Overlay Modal
High-conversion modals with video, dual columns, and custom styling.
Promotional Banner
Sticky banners for messages and offers with click tracking.
Simple, Volume-Based Pricing
Every tier includes the full power of LinkWrangler. Scale as you grow.
Included with Every Plan
All tiers include the full power of LinkWrangler
Security & Protection
- Grey Market Detection
- Impossible Travel Alerts
- Live Global Threat Map
- Serial Cloning Detection
- Ghost Product Alerts
- Zombie Product Detection
Marketing & Growth
- Meta/Facebook Pixel Injection
- Google Analytics 4
- A/B Traffic Splitting (Coming Soon)
- Smart Redirect Rules
- Conversion Tracking
- Performance Analytics
Enterprise & Compliance
- Multi-User RBAC
- Audit Logging
- Two-Factor Authentication
- Webhook Automation
Platform Power
- Unlimited Team Members
- QR Code Generator (Vector/SVG/PNG)
- Action Marketplace Access
Launch
Coming SoonPerfect for pilots
Essential
Coming SoonFor small businesses
Growth
Coming SoonFor scaling brands
Scale
Coming SoonHigh volume operations
Professional
Coming SoonSerious protection
Enterprise
Coming SoonUnlimited scale & support
Stay Updated
Get the latest updates on GS1 Digital Link standards, product features, and industry news.