Wrangle Builder
Wrangles are the "brains" of your GS1 Digital Links. They allow you to define intelligent redirection logic, trigger marketing modules, and capture deep analytics for every product scan.
What is a Wrangle?
A Wrangle is a set of rules and actions associated with your products. When a user scans a physical QR code, LinkWrangler evaluates your active Wrangles to determine the best destination or content to display based on real-time context like time, location, and product data.
By separating the "Link" (the physical QR) from the "Wrangle" (the digital logic), you gain the power to update your marketing campaigns, product info, or recall notices instantly without ever changing your packaging.
In this section
Settings & Conditions
Define when a Wrangle should execute based on product, location, or time.
Actions
Set the destination URL and dynamic payloads for your Wrangle.
Tracking Events
Configure conversion tracking and custom analytics events.
Integrations
Enable third-party tracking like GA4 and Meta Pixel.
Performance
Analyze scan data and engagement metrics for your Wrangle.
Core Workflow
- Create a new Wrangle and give it a descriptive name.
- Define Conditions to target specific products, batches, or audiences.
- Set the Action (e.g., a URL redirect or a Module overlay).
- Configure Tracking to measure success.
- Save and activate your Wrangle to push it live.