Actions
The Action determines what happens when a user scans your product and your Wrangle conditions are met.
Redirect URLs
The most common action is a simple URL redirect. This sends the user to a specific website or deep-link within an app.
Static vs Dynamic Redirects
A Static Redirect sends every user to the exact same URL (e.g., https://brand.com/promo).
A Dynamic Redirect uses variables to generate a unique destination based on the product scanned. For example, using {{Product.URL}} allows one Wrangle to redirect users to the specific product page for whichever item they scanned.
Dynamic Variables
You can insert product, batch, and scan data directly into your URLs using curly braces.
Example: Adding UTM parameters
https://shop.com/buy?gtin={{Product.GTIN}}&batch={{Scan.BatchNumber}}See the Dynamic Variables Guide for a full list of available fields.
Module Actions
Instead of a direct redirect, you can choose to trigger a Module. Modules are interactive UI components that overlay on top of the Digital Link experience.
- Action Menu: Present users with multiple buttons (e.g., "Review Product", "View Ingredients").
- Promotional Banner: Display a temporary offer or announcement.
When a module is selected, the Action Payload section will appear, allowing you to customize the text, images, and links within that module using the Module Builder.